This is what is on shelf now
These are one pillar of sketches I created for the project:
This project was definitely a challenge in trying to take graphic elements from the Daytona 500 logo and incorporate them into Bounty packaging. A lot of big brands have seriously strict branding guidelines in their manuals. This leaves seemingly little room to show creativity, which is the real challenge. Turns out checkered patterns are very successful in conveying NASCAR!
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